Real thought leaders write books.
You’re an expert in your field. Some might even call you a thought leader. But if you’re not getting your thoughts on the page, you can’t lead.
The overheated marketing buzzword of the past few years is “storytelling.” The way some experts describe it, the only thing standing in the way of your business and a goldrush of customers is the ability to tell your story. All you have to do is...
Are you a leader at an innovative company?
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” — Content...
Do people trust your company during this crisis? It depends on how you’re showing up. Are you mouthing platitudes only to continue business as usual…or are you stepping into this moment to find new ways to be of service?
Note: Thought leadership takes all kinds of forms. Sometimes, big ideas are expressed before thousands of fancy professionals in grand ballrooms. Other times, they’re shared with a gaggle of moms in a living room. My own, to be exact. I started The...
