That’s the conventional wisdom, at least. If you want to be recognized as a true thought leader, you must have a published book to your name. This accepted logic is why so many thought leaders add “write a book” to their Asana lists.
Ever since mankind got the whole civilization thing going, books have been the most authoritative platform through which to communicate ideas and burnish reputations. Authorship cements expertise, boosts credibility, expands networks, generates leads, advances careers, and builds legacies. With centuries of proof to support these benefits, it’s no mystery why thought leaders often view book authorship as imperative. Books are the OG of content marketing.
But amidst a reconstituted publishing landscape, an explosion of digital communication platforms, and a radical shift in how we consume information, it’s time to reevaluate the assumption that writing a book is the proper aspiration for every thought leader.