The minimal viable approach to business development today means updating your mindset. It's time to approach marketing and sales in a whole new way.
Real thought leaders write books. That’s the conventional wisdom, at least. But is it as simple as that? Here's what potential authors need to consider.
You're an expert in your field. Some might even call you a thought leader. But if you're not getting your thoughts on the page, you can't lead. The trouble is: you can't seem to sit down and write.
Storytelling is an overused buzzword that too many companies are misusing. It's powerful only when approached as a gift, not a hustle.
By definition, thought leaders must publicly express their unique perspectives. If you want to challenge the status quo, stand out, and effect change in your industry, community, or the world, you have to control the narrative of your ideas. A ghostwriter can help.
Traditional marketing doesn’t work. It’s expensive, impersonal, arbitrary, and usually ineffective, with an ROI that decreases every year. Inbound is marketing for the digital age.
It's been around since the dawn of mankind; now 78% of CMOs consider it to be the future of marketing. Got any guesses?
The good news: new research shows that consumers trust businesses more than any other institution amidst this crisis. The caveat: they expect a lot from you.
This downturn will end the way that all do: with a recovery. Here are five key steps that your business can take right now to ensure your short and long-term survival.