Why Storytelling Isn’t Getting You Customers
Storytelling is an overused buzzword that too many companies are misusing. It's powerful only when approached as a gift, not a hustle.
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Help! I Should be Writing But Don’t Know What to Say
You're an expert in your field. Some might even call you a thought leader. But if you're not getting your thoughts on the page, you can't lead. The trouble is: you can't seem to sit down and write.Recent Articles
Why Every Thought Leader Needs a Ghostwriter
By definition, thought leaders must publicly express their unique perspectives. If you want to challenge the status quo, stand out, and effect change in your industry, community, or the world, you have to control the narrative of your ideas. A ghostwriter can help.
Marketing is Dead. Long Live Inbound Marketing.
Traditional marketing doesn’t work. It’s expensive, impersonal, arbitrary, and usually ineffective, with an ROI that decreases every year. Inbound is marketing for the digital age.
The 1,000-Year-Old “Hot Trend” That’s Key to Marketing Today
It's been around since the dawn of mankind; now 78% of CMOs consider it to be the future of marketing. Got any guesses?
How To Increase Trust in Your Company Right Now
The good news: new research shows that consumers trust businesses more than any other institution amidst this crisis. The caveat: they expect a lot from you.
5 Ways to Strengthen Your Business During Quarantine
This downturn will end the way that all do: with a recovery. Here are five key steps that your business can take right now to ensure your short and long-term survival.