Marketing or Sales? Where and How to Invest for Maximum ROI
The minimal viable approach to business development today means updating your mindset. It's time to approach marketing and sales in a whole new way.
Author: Shanna Belott
I’m a marketing strategist who focuses on content marketing for thought leaders. My work, which often takes the form of ghostwriting, builds the authority and reach of innovative leaders, companies, and ideas. I collaborate with experts to hone their views and voices, research content angles, source guest posting opportunities, and grow audiences. Together, we craft the stories that no one else is telling about their industries and the world.
Should Every Thought Leader Write a Book?
Real thought leaders write books. That’s the conventional wisdom, at least. But is it as simple as that? Here's what potential authors need to consider.
Help! I Should be Writing But Don’t Know What to Say
You're an expert in your field. Some might even call you a thought leader. But if you're not getting your thoughts on the page, you can't lead. The trouble is: you can't seem to sit down and write.
Why Storytelling Isn’t Getting You Customers
Storytelling is an overused buzzword that too many companies are misusing. It's powerful only when approached as a gift, not a hustle.
Why Every Thought Leader Needs a Ghostwriter
By definition, thought leaders must publicly express their unique perspectives. If you want to challenge the status quo, stand out, and effect change in your industry, community, or the world, you have to control the narrative of your ideas. A ghostwriter can help.
Marketing is Dead. Long Live Inbound Marketing.
Traditional marketing doesn’t work. It’s expensive, impersonal, arbitrary, and usually ineffective, with an ROI that decreases every year. Inbound is marketing for the digital age.
The 1,000-Year-Old “Hot Trend” That’s Key to Marketing Today
It's been around since the dawn of mankind; now 78% of CMOs consider it to be the future of marketing. Got any guesses?
How To Increase Trust in Your Company Right Now
The good news: new research shows that consumers trust businesses more than any other institution amidst this crisis. The caveat: they expect a lot from you.
The Mom Salon: How to Cope Right Now, From Wellness Guru Julie Wald
We're all experiencing this coronavirus crisis in different ways, some more frenetically than others. But even if you're celebrating together aloneness while cheerfully Marie Kondo-ing every corner of your house/career/life, a pandemic will test the limits of any optimist.
5 Ways to Strengthen Your Business During Quarantine
This downturn will end the way that all do: with a recovery. Here are five key steps that your business can take right now to ensure your short and long-term survival.